CASE STUDY
PSM Personnel
Recruiter Value Proposition for External Agency

Our goal
As a founder-led SMME, our client was looking to elevate her Recruiter value proposition, profile and footprint within the pharma and healthcare talent market place.
Through fortnightly mentoring, she received ongoing coaching on how to best utilise her marketing resource and recruiters to assist her in building the social media assets she required to increase her visibility within both the client and candidate market.
The business impact
Through weekly training and business coaching sessions, our client received implementable and practical workplace tools, solutions and knowledge she needed in order to refine her value proposition, build her marketing and sales strategy and give her the competitive edge she was seeking.
Client feedback
“Celeste’s recruitment and marketing experience, coupled with her up-to-date knowledge of latest technologies and trends was not only a breath of fresh air but a much-needed exposure for PSM Personnel. The time she invested in her research can benefit any organisation with limited resources to do it on their own.
Our monthly sessions included take-aways and implementable strategies. She continued to give support during implementation with regular calls and/or text messages. In her compassionate and caring yet strict manner, she was understanding when some strategies were not implemented due to operational pressures.
The challenges of running a business during the pandemic and post-pandemic era highlighted the need for a business coach for me as a leader. Celeste successfully played both roles, recruiter value proposition and business coach.”
Nkele Matsoso – Director, PSM Personnel