PSM Personnel

Recruiter Value Proposition for External Agency

Our goal

As a founder-led SMME, our client was looking to elevate her Recruiter value proposition, profile and footprint within the pharma and healthcare talent market place.

Through fortnightly mentoring, she received ongoing coaching on how to best utilise her marketing resource and recruiters to assist her in building the social media assets she required to increase her visibility within both the client and candidate market.

What we did

  • Identifying existing internal and overlooked data intelligence, resources and marketing collateral to assist her in taking her offering to market
  • Validating her unique offering
  • Development of marketing content through leveraging off her success stories which she could position with active and potential clients.
  • Gathering a better understanding of tools and channels to drive her online presence.

The business impact

Through weekly training and business coaching sessions, our client received implementable and practical workplace tools, solutions and knowledge she needed in order to refine her value proposition, build her marketing and sales strategy and give her the competitive edge she was seeking.

Client feedback

Celeste’s recruitment and marketing experience, coupled with her up-to-date knowledge of latest technologies and trends was not only a breath of fresh air but a much-needed exposure for PSM Personnel. The time she invested in her research can benefit any organisation with limited resources to do it on their own.

Our monthly sessions included take-aways and implementable strategies. She continued to give support during implementation with regular calls and/or text messages. In her compassionate and caring yet strict manner, she was understanding when some strategies were not implemented due to operational pressures.

The challenges of running a business during the pandemic and post-pandemic era highlighted the need for a business coach for me as a leader. Celeste successfully played both roles, recruiter value proposition and business coach.”

Nkele Matsoso – Director, PSM Personnel