National Foods Holdings

Building an EVP and employer brand to position National Food Holdings Limited, Zimbabwe as an employer of choice.

Our goal

  • Build EVP and employer brand to position them as an employer of choice
  • Attract high demand skills (quality vs quantity)
  • Embed/re-engage employees to appreciate and live their values & culture

Largest food manufacturer producing a broad portfolio of basic foods of the country’s most loved brands (803 FTE’s and 957 Contract Workers)

What we did

(end to end solution):

  • Research & insights: quant & qual
  • EVP & Employer Brand: validated values, culture and built EVP
  • Activated & Integrated: internal & external
  • Maintained & Deployed

The impact

  • Created a newly defined EVP that resonates across contract worker and FTE workforce
  • Built & attached a new appreciation and an emotional connection of the people behind most loved brands through garnering EGC
  • Set up a WA internal broadcasting platform to engage, share & communicate EVP & messaging to employees
  • Built a Career Portal = translated EVP, EB content & recruitment process & collateral
  • Revised job adverts (persona development) = yielding better quality candidates
  • Set up a social media presence/footprint from scratch on Facebook & piggybacked on LinkedIn
  • Increased the rate of engagement, followers, clicks, responses, traffic through online social media content
  • Reduced external recruitment agency costs and placement fees.
  • Implementable workplace tools & training to assist Talent Leaders to integrate their EVP and TA strategies into their processes

Creative material

Client feedback

Employer Branding Excellence – A Case Study Approach’ 5th edition

“Dear Colleagues 

The National Foods employer branding story was featured in the book ‘Employer Branding Excellence – A Case Study Approach’ 5th edition.

Please see attached an extract from the book which Celeste (in copy) shared with us. It’s a great story and even more than just a great story, we are really beginning to enjoy a return on the investment made. I also think the inclusion in the book takes our brand places. Well done Celeste and a big thank you.”