As a renowned multinational, Johnson and Johnson Sub-Saharan Region were offering an attractive opportunity for graduates with an affinity towards Marketing and Sales to become their “Business Leaders of Tomorrow”.
What we did
With our captive audience being graduates, we crafted a recruitment advertising and marketing campaign across various social media channels (Twitter, Facebook, Instagram, Google Plus) and some job boards. For our client, the EVP (Employer Value Proposition) was integral to “wetting the appetites” to attraction this generation.
The business impact
Johnson & Johnson received a great database of quality, relevant graduates from which to choose. In addition to this, they had the opportunity to further showcase their prominent Employer Brand.