CASE STUDY

Homechoice

Social Media Recruitment Marketing Campaign

Our goal

As the largest home shopping retailer in Southern Africa, The HomeChoice Group is supported by one of the biggest captive call centres in Cape Town. Our client had an ongoing need to keep their pipeline of call centre talent full, with a view to addressing their expanding urban middle-income mass market.

What we did

Onsite facilitation to gather critical talent and behavioural insights from our clients internal employee workforce to build our employer branding and recruitment marketing strategy.
Crafted creative imagery and content copy, gathered from our research, to address our client’s ideal target audience.
Whilst our client had a prominent product focused social media presence, they requested additional assistance to activate awareness of their employer brand and associated job opportunities, within their targeted candidate market.

The business impact

Through gathered data, we utilized the power behind a cross pollination of social media channels in order to, not only create a HomeChoice Group Employer Brand following, but to activate a social media recruitment campaign to push potential candidate traffic through to our client’s online applicant tracking system.

We amplified our client’s employer brand through providing focused attention on increasing their candidate following as well as encouraging them to participate in the available call centre opportunities.