CASE STUDY

Capespan Group Limited

Recruitment Marketing and Employer Branding at Executive Management Level

Capespan-Group

Our goal

The Capespan Group, which manages a portfolio of companies offering a range of quality value-added products and related services in fresh produce, were looking to fill one of their strategic leadership roles; that of a Chief Financial Officer for their Capespan Logistics Division.

What we did

  • We leveraged off their reputable Employer Brand, utilising a blended recruitment marketing awareness campaign (print, online and social media channels), to capture the attention of both active and passive candidates.
  • We provided intimate attention and ongoing intercommunications with these professionals throughout the response management process. The object being to secure the candidate response, manage expectations and create a great candidate experience for these high level executives right through to appointment stage!

The business impact

  • Our recruitment advertising and marketing campaign generated both a quantitative and qualitative response. The Capespan Group were able to revisit their unique client-owning database with a view to considering prospective candidates for further additional roles within the Group.
  • The Capespan Group were not only successful in placing this role, but were able to revisit their unique client-owning database with a view to considering prospective additional talent to fill other positions within the Group.

Client feedback

“Celeste assisted me with the recruitment of a number of executive roles. Her processes and service made the process much easier and user friendly! I definitely recommend Celeste for any response handling assignment!”

Angelo Peterson – Chairperson, Capespan Farms SA (P/L)