Cape Town Tourism

Employer Branding Strategy and EVP Implementation

Our goal

Cape Town Tourism is the renowned central gateway and guide to local and foreign travellers. For this reason, people are integral to the success of this government funded-entity. Retaining, engaging and attracting the right people is important to upholding their overall brand reputation and for this reason they required a partner to assist them in implementing their employer branding strategy.

What we did

  • Online Training of HR, Marketing and Internal Communications and Learning and Development
  • Project Management on the Implementation of their Employer Brand Framework
  • Internal Employee Engagement Survey
  • Ongoing one-on-one consultation
  • Development of an authentic, competitive, and unique EVP offering
  • Presentation and acceptance with CEO and Leadership team
  • EVP launch through development of a comprehensive communication role-out plan to position key drivers internally and externally
  • Facilitate content development together with CTT’s marketing and communications department and their HR Department

The business impact

Irrespective of the COVID pandemic, Cape Town Tourism pushed through the headwinds of the economic and tourism industry uncertainty; building their employer brand and EVP to support their future-fit talent framework. They are seeing the results through increased employee engagement and advocacy. Employer Branding Africa is presently retained by CT Tourism as their outsourced employer branding and marketing consultancy.

Client feedback

Celeste has enormous passion for her subject, and she has a unique ability to encapsulate the essence of a business and to distill this information in the most authentic and creative way. Employer Branding SA has always delivered efficient and professional services of a very high standard to our organization.

The journey with Employer Branding,SA has been an exciting one and I can highly recommend her as a preferred partner on this journey. We are very satisfied with the service Celeste delivers and will continue to make use of her services in the future.”

Jennifer HenryHR Manager, Cape Town Tourism