4R Technologies

Recruitment Marketing & Advertising of EVP and Talent Acquisition


Our goal

4R Technologies SA was a start-up established to offer Business Process Outsourcing Services to the USA. They required an end-to-end RPO solution. This entailed recruitment advertising/marketing through to recruiting and onboarding of medical and billing collections agents/supervisors and highly specialized IT talent to service their medical/healthcare sector clients in the USA. As an unknown employer brand, we were required to position and market their value proposition and vacancy requirements.

What we did

  • Content creation and design of their recruitment adverts
  • Unpacking of their EVP to stimulate awareness and interest of the BPO market
  • Activation of a multi-channel digital marketing campaign
  • Liaison and securing media channel options with service providers
  • Monitoring and measuring the impact of the campaign
  • Full recruitment process to appointment and onboarding stage

The business impact

As a new entrant in the BPO sector, the client was able to raise awareness and leverage off their newly established employer brand, having successfully placed all their vacancies.

Client feedback

I have known and worked with Celeste for over 10 years, both in the capacity of supplier, and later on as employer. Celeste has an entrepreneurial flair and has managed the intricacies of a business for many years. Celeste is very thorough and service orientated and demands a lot from herself. She is vastly experienced yet doesn’t mind learning new things. I have always liked working with Celeste and the skills she brings to the table. I wish her all the very best in the future and would highly recommend her.

Mark van Rensburg – Director, 4R Technologies