Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024
When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
Published in CHRO SA on 13 August 2024
Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.
