Future-proofing your EVP for 2026 in an AI-driven workplace

Read the published version in CHRO SA published on the 27th of November 2025

As organisations sprint towards an automated future, Celeste Sirin, founder of Employer Branding Africa, highlights why the future won’t belong to the most technologically advanced organisations, but to the most human ones.

WEBINAR: Rewriting Recruitment Stories, Brands and Bots

Outerbox Thinking | February Virtual Masterclass on 19 February 2025

In a world where candidates and employees alike seek deeper meaning and purpose, the power of a strong employer brand has never been more relevant. During the February Outerbox Thinking Virtual Masterclass, I had the pleasure of joining Talent Engagement Expert, Jane Moors, in a rich discussion around the evolving role of employer branding in today’s highly competitive, AI-influenced landscape.

The Pulse of AI in Employer Branding: Have We Lost Our Voice?

As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]

The Pulse of AI in Employer Branding: How to Build a Business Case for Employer Branding

Why today’s talent and business realities demand a stronger, more data-driven employer brand. Why It Matters Now People’s needs have changed, and Talent Leaders know this. Their challenge is to position employer branding as a [...]

WEBINAR: Employer Branding – The Secret to Winning Talent

Outerbox Thinking | February Virtual Masterclass on 19 February 2025

In a world where candidates and employees alike seek deeper meaning and purpose, the power of a strong employer brand has never been more relevant. During the February Outerbox Thinking Virtual Masterclass, I had the pleasure of joining Talent Engagement Expert, Jane Moors, in a rich discussion around the evolving role of employer branding in today’s highly competitive, AI-influenced landscape.

WEBINAR: Thought Leader Spotlight: Elevate Your Talent Acquisition through Employer Branding

What an incredibly informative and thought-provoking conversation Mercy Chigoma, Head of Talent Acquisition at Zutari, and I had on this much spoken about topic. If you missed our live webinar, you're definitely going to want [...]

Dominate the Talent Market in 2024 – Become an Employer Magnet : Free Tools & Course for Your Success

As Talent Leaders (Talent Acquisition, HR, Recruiters, Sourcers, Recruitment Marketers, Employer Branding Specialists and anyone involved in one's recruitment brand), we all understand the importance of remaining relevant, by staying connected, knowledgeable, and on top [...]

Human-centric responsiveness is indispensable in a world of AI-enhanced talent acquisition

Published in Bizcommunity on 6 November 2023

The key to attracting top-notch, in-demand talent for talent leaders will always remain in their responsiveness, swift turnarounds, and the cultivation of a human-centric and compassionate candidate experience.

Distinguishing your EVP in the talent market

Published in CHRO SA on 3 October 2023

Why is it that when you look at the employer value propositions (EVPs) of many companies today, you might notice a striking similarity? At first glance, their key drivers can blur into a mass of similarities.

Clear the Runway to Success: Prepare your Employer Brand for 2024

How ready is your organization as we approach the forthcoming year ahead? With the last quarter of the year on the horizon, forward-thinking companies are already charting the course for the new year. Just as [...]

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