The Pulse of Employer Branding Africa – Digital + Human Connection = Live your Employer Brand!

A seamless approach between your digital and human connection is essential if you want to create a memorable and exceptional candidate experience. Marketing your employer brand through posting content on your culture, your Employer Value [...]

The Pulse of Employer Branding Africa – The Employer Value Proposition

As you would build USPs to market and sell your product or service, so too is it necessary to define and package the unique benefits you offer to keep your employees engaged and retained internally, [...]

WEBINAR Recording: South African Employer Brands – Steering Talent through a Crisis

I had the pleasure of hosting Employer Branding SA's first webinar on Thursday, 27 August. Leaders from the essential services sector were purposefully chosen as our panelists Carina Smith-Allin, Head of Group Communications of Pick [...]

6 Considerations for Reboarding and Engaging employees in a Covid-19 world

As countries cautiously begin to lift their various phases of lockdown, so too are companies beginning to reintegrate their employees back into the workplace. Adherence to being Covid-19 compliant is not only a legal requirement [...]

Treat Personal Brands as an extension of your Employer Brand

Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]

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