Published in CHRO SA ('Three tools to boost employer brand') 23 April 2023
Disregarding employer brand advocacy with third-party stakeholders can be detrimental. You cannot afford to overlook this!
In 2020 the outbreak of the Covid-19 pandemic saw progressive companies moving employer branding rapidly to the centre stage of their agendas. For some companies, the concept of employer branding became a new discovery as [...]
Building a Business Case for Employer Branding is often difficult but very possible! Employer Branding is a hard sell if you do not have the data-led insights to counteract i.e. your high turnover rates, inability [...]
I am excited to be launching ongoing bite-size content of information to highlight the importance of employer branding and recruitment marketing. WHY? The pandemic has shifted the spotlight from traditional branding towards employer branding as [...]
There’s an open secret at your company that few people, if anyone, will voice. Your employee value proposition is boring. Here’s what’s going on: Organizations spend copious amounts of time, resources, and five-digit figures in [...]
43% of companies are boosting upskilling efforts after COVID With much disruption taking place this year, companies are busy reframing their Employer Value Propositions to include ongoing learning and training. This is an essential ingredient [...]
The Roaring 20s brought on an era of change and disruption, no different to what we are faced with now. The state of our gloomy unemployment rate in South Africa is incomparable to that of [...]
It was the Greek philosopher Heraclitus who said that “the only constant in life is change”. This cannot be more accurate with the Covid-19 pandemic putting the entire world to the test. Companies and employees [...]
The global uncertainty of the unknown presently resides within all of us and especially those HR leaders who are grappling with managing the mental and financial well-being of their employees, while continuing business as best [...]
Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]
