Employer Branding’s Silent Killer: C-Suite Absence

Published in The Pulse of Employer Branding on LinkedIn - 2 December 2024

When a Request for Proposal (RFP) scope of work does not align with what decision-makers are ultimately looking for, misalignment is inevitable. This was particularly evident in my recent experience, where decision-makers at the presentation stage conveyed expectations completely different from the originally approved scope of work.

Progressive companies leading the way in employer branding

Published in CHRO SA on 7 November 2024

Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.

Humility: A Human Advantage AI can’t compete with

Published in BizCommunity on 1 November 2024

In large organisations, where rigid processes, ego, and fear can often dominate, we frequently talk about living our values—but the true test is whether those values are reflected in daily actions.

6 ways high-growth employer brands get it right

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

WEBINAR: Thought Leader Spotlight: Building a Business Case: The Evolution of iKhokha’s Employer Brand

Published in CHRO SA on 13 August 2024

Building an employer brand at an early stage for startups and high-growth organisations can be viewed as a double-edged sword. On the one hand, you have a clean fresh canvas from which you can start, but on the other, you’ve got limited resources, budget and a hard sell to sceptical stakeholders who prioritise product/service marketing over employer branding.

Webinar Highlights: Learning & Development – The Cornerstone of a Strong Employer Brand (with Pluto LMS)

I was honored to be invited by Pluto LMS as the guest speaker for their webinar, where we explored how Learning & Development (L&D) plays a critical role in building a strong employer brand. As [...]

The Pulse of Employer Branding: Start-Ups have a Massive Employer Branding Advantage

To lead on Employer Branding for a start-up, you need to have a seller's mentality. Where do you start? Address the functional heads to gather an understanding of what matters to them most. The great [...]

Go to Top