Read the published version in CHRO SA published on the 27th of November 2025
As organisations sprint towards an automated future, Celeste Sirin, founder of Employer Branding Africa, highlights why the future won’t belong to the most technologically advanced organisations, but to the most human ones.
As AI reshapes how we tell stories, the real test is keeping them real. Let’s be honest Many are still figuring out the advantages and adoption of employer or talent branding, whether as a talent [...]
Published in CHRO SA on 7 November 2024
Fresh from the International EMBRAS Annual Awards, Celeste Sirin, employer branding specialist and CEO of Employer Branding Africa, shares her observations on how top global companies tackle leadership pipelines, employee engagement and ESG-driven impact.
Recruiters and TA Leaders need to become their own creators and content marketers because nobody else is going to do it for them. Research confirms that many people will be joining “The Great Resignation, the [...]
A seamless approach between your digital and human connection is essential if you want to create a memorable and exceptional candidate experience. Marketing your employer brand through posting content on your culture, your Employer Value [...]
Building a Business Case for Employer Branding is often difficult but very possible! Employer Branding is a hard sell if you do not have the data-led insights to counteract i.e. your high turnover rates, inability [...]
Companies have paused, reset themselves, and are slowly working towards building their recovery plans to face what has now been termed the new or the next normal. Even global employer branding leaders of the largest [...]
It was the Greek philosopher Heraclitus who said that “the only constant in life is change”. This cannot be more accurate with the Covid-19 pandemic putting the entire world to the test. Companies and employees [...]
The global uncertainty of the unknown presently resides within all of us and especially those HR leaders who are grappling with managing the mental and financial well-being of their employees, while continuing business as best [...]
Employer branding expert Celeste Sirin says candidates want real stories about the various personalities at work. You might not have a formidable brand like Richard Branson, Oprah Winfrey, Steve Jobs or Jeff Bezos, but one [...]
