Whilst our company internal recruiter training workshops are tailored specifically around the challenges and focus areas of in-house talent teams, our public training masterclasses are open to all talent specialists across industry sectors.

Company Recruiter Training Workshops

This in-person training workshop is aimed towards internal HR Departments and Talent Attraction Teams within SME’s and Corporates, and crafted around your specific requirements and challenges. The course content provides you with the employer branding and marketing tools to elevate your employee and candidate experience.

The Power behind Employer Branding and Recruitment Marketing

External recruitment providers will learn how to recruit like true marketers (developing compelling recruitment adverts/campaigns, crafting of meaningful value propositions, selling your clients’ companies and vacancies like a dedicated brand advocate and unpacking missed opportunities).

Public Training Masterclasses in Employer Branding and Marketing

The structure of our masterclasses are informal, yet informative and highly educational. We purposefully keep our forums small and intimate as it encourages a great platform to share case studies, success stories/solutions and challenges. The effectiveness of our workshops is not only to continue demystifying the concept of Employer Branding but to articulate the latest insights, research, stats and global best practice which is being implemented across the world and here in South Africa. Read more about our masterclasses here.

Personal Branding and Career Development Workshop

Our personal branding courses cater for individuals (graduate professionals entering into the workplace, jobseekers, professionals or service providers seeking to elevate their public positioning) as well as companies (alignment of employees’ personal brand profiles with their company brand, internal HR talent and acquisition team member profiles). Here we cover building your brand profile on social media platforms, CV compilation, networking and interviewing techniques.


Please note that all in-person courses are available as online training.


Facilitation, co-ordination and partner support to promote employer branding as a business imperative into:

  • CEO & EXCO
  • Marketing and Communications
  • Line Manager and Functional/Operational stakeholders

Keynote Speaker

As a subject matter specialist on employer branding, Celeste Sirin has not only held her own employer branding masterclasses and breakfasts, but has been called upon by numerous event and conference organisations, both locally and in Africa to share her knowledge, insights and expertise on the fast emerging trend of employer branding.

As a pioneer promoting employer branding into SA, Celeste welcomes the opportunity of presenting at symposiums, conferences or networking breakfasts to further build the awareness and importance of employer branding as a business imperative within companies. Introduce your decision makers to her innovative thinking through her sharing inspiring case studies, research, insights and best practice. With companies being people-led, let her convert your decision-makers into progressive employer brand leaders.


“Celeste’s extensive experience in Business Development, Personal Branding and Recruitment Marketing can certainly provide you with the value add you need in differentiating yourself as a preferred External Recruitment Provider of Choice.”

Nicolene di Bartolo, Managing Director

“Love that Celeste knew who each attendee was and their company strengths.”

Leigh Andrews, Bizcommunity, on EBSA Masterclasses

“The presenter was well prepared – very knowledgeable about Employer Branding.”

Chamilla Thebus, Cape Nature, on EBSA Masterclasses

“Thank you for the great training session, only realized now what an impact a set out EVP can have.”

Carike Hefer, TotalGaz SA, on EBSA Masterclasses

“I really believe that I have gained a lot of knowledge and that I will be able to ‘state my case’ regarding the importance of this for the company.”

Natasha Kotzee, Ackermans, on EBSA Masterclasses

“Definitely getting value from workshop… had a session with Marketing today actually, was good to have some knowledge behind me.”

Cindy Prodgers, Merchants, on EBSA Masterclasses

“Very clear and explains terms well.”

Nontlantla Tsholoba, TotalGaz SA, on EBSA Masterclasses

“Approachable, well-informed and relevant.”

Robyn Maurer, Talent Acquisition Manager at Prodigy Finance, on EBSA Masterclasses

“Celeste has an understanding of marketing’s core principles. She specifically appreciates the importance of authenticity in modern publicity, and grasps the branding, advertising and social media play in driving high-quality referrals in recruitment.”

Tumi Mothibeli, Owner of Diphetogo Consulting

“Celeste was great and contained the audience well.”

Moyra Makina, Luxottica/Sunglass Hut, on EBSA Masterclasses