Employer Branding & Marketing Masterclass for Talent Acquisition

 Your Essential Source to Retaining and Attracting the Best Talent

REFRAME talent acquisition, recruitment, and talent management by weaving the power of employer branding and marketing into your recruitment process to create an exceptional candidate experience.


The opening up of the global talent market requires you as strategic talent leaders (Talent Acquisition, Recruiters, and HR Leaders) to align with global best practice if you want to retain, engage and attract high-demand talent.

Knowledge of employer branding and recruitment marketing has now become critical for you to recognize the shift from conventional and transactional to strategic and experiential!  This best practice needs to be adopted both online (digital recruitment marketing and branding) and offline (human connection on delivering an exceptional candidate experience at every touchpoint).

An employer brand comes to life only through humanizing the process i.e. through you as strategic talent advisors continuously educating Hiring Managers on the importance, whilst simultaneously building better relationships through your candidate engagements.


MISSING LINK – Our 3 Phased Approach

Snapshot View of Some of our Course Content

FIRST Missing Link – Investigate/Discover

  • Reality check of our African Labour Market, Global Similarities and possible threats to our labour pool
  • Rewriting the role of the Recruiter and TA Specialist if you want to retain and compete for the best in class talent
  • Discovering the importance of Employer Branding, EVP, JVP and Recruitment Marketing and why it should matter to you

The SECOND Missing Link – Design/Create

  • Mapping out the touchpoints (Moments that most Matter) within the Candidate Experience Journey to interweave your EVP and amplify your employer brand
  • Improving the quality of hire through better engagement and partnering with Hiring Managers on employer branding and marketing
  • Workshopping/auditing existing channels, tools and platforms to educate, elevate and activate employer brand awareness through personal and talent branding (content is king!)
  • Building tailored Job Value Propositions around mission-critical personas

The THIRD Missing Link – Translate/Integrate

  • Key considerations in building your Recruitment Marketing, Employer Branding and/or Talent Acquisition Strategy to target active/passive candidates and repel the wrong
  • Elevating your employer brand through converting your candidates into brand advocates
  • Nurturing and sustaining your employer branding and marketing presence
  • Measurables and ROI to demonstrate an Employer Branding and Talent Attraction Strategies


  • Interactive and consultative
  • Self-assessments and collaborative discussions
  • Knowledge sharing with like-minded Leaders
  • Implementable tools to take back into the workplace
  • Plenty of online reference points and sources
  • Certificate of Course completion


September 2021

This is a public masterclass, however:

  • tailoring this course to address client-specific internal Recruitment and Talent Teams is available on request.
  • in-person training is available only for internal talent teams.


R3.950 per person

Who should attend

  • Talent Acquisition Specialists
  • Talent Leads
  • Recruitment Specialists
  • Employer Branding Specialists
  • Head of Talent Attraction
  • Recruiters (experienced, emerging and new)
  • HR Business Partners
  • Talent management specialists
  • Skills Training, Learning & Development

98% of Employers believe enhancing the Candidate Experience – for those they hire and decline – could help enhance and protect their employer brand. (Careerarc)


of candidates are passive job seekers therefore Recruitment Marketing is the #1 Recruiting Trend source: Talentlyft


obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization.

What relevant takeaways will you walk away with?

Progressive employer branding best practice knowledge

When making a decision on where to apply for a job, 84% of job seekers say the reputation of a company as an employer is important. (TalentNow)

Transition to a future-fit and trusted HR Adviser and Brand Ambassador

Recruiters will build new skills to align with the business, with #1 being Adaptability (LinkedIn)

Save your company money

A strong employer brand reduces turnover by 28% and cost per hire by 50% (LinkedIn)

Advanced Capability to compete for talent

75% of candidates will research a company’s reputation before applying for a job opening (LinkedIn)

Register now to find that missing link you’ve been looking for!

If you need more information, please contact me on celeste@employerbrandingafrica.com