The opening up of the global talent market requires you as strategic talent leaders (Talent Acquisition, Recruiters, and HR Leaders) to align with global best practice if you want to retain, engage and attract high-demand talent.
Knowledge of employer branding and recruitment marketing has now become critical for you to recognize the shift from conventional and transactional to strategic and experiential! This best practice needs to be adopted both online (digital recruitment marketing and branding) and offline (human connection on delivering an exceptional candidate experience at every touchpoint).
An employer brand comes to life only through humanizing the process i.e. through you as strategic talent advisors continuously educating Hiring Managers on the importance, whilst simultaneously building better relationships through your candidate engagements.