Employer Branding Masterclass for Progressive Talent Leaders

Building a Relevant Employer Brand to connect your Remote Working World

Faced with global competition to retain and attract talent, a well-defined employer brand has become increasingly important for companies to set themselves apart from their competition. Smart companies are investing in training their Leaders to effectively improve on engaging/energizing employees and informing candidates.

Many credible sources (Glassdoor) confirm the importance of adopting employer branding if Companies wish to motivate remote high-performance teams and secure the best-in-class talent.

As Leaders in Employer Branding Africa, why not join us for our next virtual Masterclass to discover and upskill yourself on the following (but not limited to) informative and exciting course content:

Day one:

Investigate, Explore and Discover – Employer Branding

  • Why employer branding and marketing has such strong relevance in our remote world (Trends, insights, statistics that can inform and benefit African Leaders)
  • Rewriting the necessary shift from HR/Talent Acquisition specialist to modern-day professional Advisors and Employer Brand Ambassadors
  • Building a business case to secure buy-in from decision-makers/stakeholders for your Employer Branding Agenda
  • Developing your Employer Brand Roadmap – a 10 step approach to getting started

Design, Create and Translate – Employer Branding

  • The fundamental imperatives of defining your company’s DNA and building a compelling EVP Framework
  • Bringing your EVP to life through your candidate/employee experience journey – one of emotional, engaging, and creative – What are the important Touchpoints and Stages (Moments of Truth)

Day two:

Activate, Integrate/Accelerate and Measure – Recruitment Marketing

  • The Recruitment Marketing Eco-System: what are the best tools to build Employer Brand Equity
  • Channel Planning and building a Recruitment Marketing Strategy – inside and out
  • Target marketing and development of personas to address your key objective/s i.e. graduate recruitment, critical skill sets, etc.
  • The importance of measuring your Employer Branding Strategy and alignment of metrics to objectives

Please contact celeste@employerbrandingafrica.com should you be interested in participating in this employer branding public masterclass with Industry Talent Leaders

This is a public masterclass, however:

  • tailoring this course to address client-specific internal Recruitment and Talent Teams is available on request.
  • in-person training is available only for internal talent teams.


Please note that training dates run over two consecutive mornings from 09h00 to 14h00.

Please kindly contact celeste@employerbrandingafrica.com if you are interested in registering for this Masterclass.


R 4 250.00 Ex Vat per person
Discounted rates
are offered to companies wishing to register more than five team members.
Please kindly contact celeste@employerbrandingafrica.com if you wish to register for this course or to find out more.

Additional benefits of this course

  • Interactive and consultative
  • Collaborative discussions and knowledge sharing
  • Implementable tools to take back into the workplace
  • Plenty of online reference points and sources
  • Case studies

Masterclass structure

The success behind our past Masterclasses has been to keep our forums small and intimate. This encourages a great platform to share case studies, success stories/solutions and challenges. Therefore, to avoid disappointment book your training slot now as seats are limited.


Who should attend

  • Executives/Heads/Decision-Makers in HR & Group Marketing and Communications
  • Talent Attraction Specialists
  • HR Managers/Consultants
  • Recruiters/HRBP
  • Skills Training, Learning & Development
  • Resourcing
  • Marketing & Communications
  • Brand Managers

What relevant takeaways will you walk away with?

Transition to a future-fit and trusted HR Adviser and Brand Ambassador

78% of job candidates say the overall candidate experience they get is an indicator of how a company values its people. (Talent Adore)

Informed and educated candidates

75% of candidates will research a company’s reputation before applying for a job opening. (LinkedIn)

Improved Conversion Ratios

Companies with strong employer brand see 50% more qualified applicants and take 1–2x faster to hire. (LinkedIn)

Competitive advantage

63% of job seekers will likely reject a a job offer because of a bad candidate experience (Software Advice)

Register now to start cultivating your brand to connect your people!

If you need more information, please contact me on celeste@employerbrandingafrica.com